A corpus-based conceptual mapping of contemporary journalese - Universals and variants of English and Romanian business metaphors
 
Universals and variants of English and Romanian business metaphors
A corpus-based conceptual mapping of contemporary journalese
Business metaphor masterlist


BUSINESSES are CONTAINERS for MONEY


CAUSATION is COMMERCIAL TRANSACTION
- Having Beneficial Things Happen to One is Getting Money
- Having Detrimental Things Happen to One is Losing Money
- Causing Beneficial Effects is Giving Money
- Causing Detrimental Effects is Taking Money

 

COMPETITION between ORGANISATIONS is GAMBLING

 

COMPETITION between ORGANISATIONS is WAR

 

ECONOMIC PROBLEMS are NATURAL DISASTERS
- Downward market changes are disasters
- The behaviour of the market is the behaviour of gas
- A very bad market is nuclear disaster
- A bad market is an earthquake

 

The ECONOMY is a CONTAINER for MONEY

 

The ECONOMY is HUMAN
- The economy is a human body
- Financial institutions are people
- Market trading is a state of physical health
- Market trading is a state of mental health
- Market trading is physical conflict
- Economic harm is physical injury

 

The ECONOMY is a MACHINE

 

The ECONOMY is a MOVING OBJECT

 

The ECONOMY is a MOVING OBJECT

 

The ECONOMY is a THINKING ENTITY

 

INVESTMENTS are CONTAINERS for MONEY

-        Joining another on an investment is mixing liquids

 

MARKET CHANGES ar PHYSICAL MOVEMENTS

-        Market changes are ways of moving on the ground

-        Market changes are ways of moving in the water

-        Market changes are ways of moving in the air

 

MONEY is FOOD

 

MONEY is a LIQUID

-        Cash is a Liquid

-        Gain/Loss of Money is Movement of a Liquid

-        Money which cannot be accessed is Frozen

-        Control in a Financial Situation is Control in Liquid 

 

MONEY is a MOVING OBJECT

 

MONEY is a RESOURCE

 

MONEY is SECURITY

 

MONEY is SOLID

 

The VALUE of MONEY is UNSTABLE

 

ORGANISATIONS are INSTRUMENTS OF DOMINATION

 

ORGANISATIONS are LEARNING ENVIRONMENTS

 

ORGANISATIONS are LIVING ORGANISMS

 

ORGANISATIONS are MACHINES

 

ORGANISATIONS are POLITICAL SYSTEMS

 

ORGANISATIONS are SYSTEMS OF CHANGE

 

SQUANDERING is a SIN

 

TIME is MONEY / TIME is a RESOURCE

 

UNEMPLOYMENT is a DISEASE

 

UNEMPLOYMENT is an ENEMY


WORK is MORAL and SOCIAL RESPONSIBILITY

 

WORKPLACE CREATION is ECONOMIC PROSPERITY